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 Where the banks stand A telephone survey of 513 Canadians across the country was conducted by Ottawa-based Compas Inc. for Investment Executive  on June 9-10.  Here are the results.

Speaking as a consumer, what's the most
important issue for you personally these days?

How would you rate the performance of ..... ?
(from 1 to 10 where 10 means very good)
Lack of money, getting value for money

52%

Banks providing chequing accounts

6.3

Customer Service

12%

Trust companies providing chequing accounts

4.1

Taxes

5%

Banks as a place to invest savings

5.8

Unemployment

5%

Trust companies as a place to invest savings

4.7

Interest Rates

2%

Insurance companies as a place to invest savings

4.7

Canadian dollar

2%

Mutual funds as a place to invest savings

7.7

Family 

2%

Individual shares on stock market

6.1

Healthcare

2%

The family home as a place to invest savings

7.0

Other

18%

 
How often have you sought financial or investment
advice from these people over the last 12 months?
Over the next year, which one of these people
would you be most likely to consult?
 

 

Most Likely

Least Likely

Family member

6.8

15%

15%

Friend/co-worker/boss

2.4

8%

17%

Bank employee

1.8

25%

20%

Financial planner

1.4

38%

3%

Insurance employee/broker

1.0

2%

23%

Stock market broker/advisor

0.9

9%

17%

Trust company employee 

0.7

5%

6%

Credit union employee

0.5

 

 

What does customer service mean to you?   

Where have you done your last 10 transactions?
Speed

60%

At an ATM

6.1

Friendliness

23%

In Person

3.2

Human Service

22%

Electronically (Internet)

0.3

Convenience

12%

Over the phone

0.4

Value for loyalty as a customer

6%

 

 

Price

2%